Year of Publication: January 2021 ISBN-13: 978-81-973086-5-9 Authors: Prof. Amit Gupta Dr. Mukesh Kumar Singh Welcome to "The Art and Science of Research: A Practical Guide to Methodology." Research is both an art and a science—a delicate balance of creativity and rigorous methodology. In this book, we invite you on a journey of discovery, exploration, and mastery of the research process. Research permeates every facet of human endeavor, from academia to industry, from healthcare to social sciences. Whether you are a novice researcher embarking on your first study or a seasoned scholar seeking to refine your methodology, this book offers a comprehensive guide to navigating the intricacies of research design, data collection, analysis, and interpretation. Drawing upon our collective expertise and experience in research methodology, we have crafted this book as a practical companion for researchers at all stages of their journey. From conceptualizing research questions to selecting appropriate methodologies, from conducting literature reviews to writing research proposals, each chapter is meticulously crafted to provide clear, actionable guidance.