Title: AI Synergy: Collaborating Mass Communication and Human Resource for Organizational Excellence Author: Er. Abhishek Bajaj, Dr. Neeraja Kalluri, Arpita Priyadarshi, Dr. Yogesh Babu Thunga Edition: First Edition Published & Printed by: CIRS PUBLICATION Lohaganjar, Chhitanpur-841245, Siwan, Bihar, India. Website: cirsp.com Email: info@cirsp.com Mobile NO: 9162681504 Date of Publication: 21 August 2025 ISBN-13: 978-81-991376-7-7 © Er. Abhishek Bajaj, Dr. Neeraja Kalluri 2025 All rights reserved. "AI Synergy: Collaborating Mass Communication and HR for Organizational Excellence" is a comprehensive guide that explores the transformative potential of artificial intelligence (AI) in mass communication and human resources (HR). This book provides a nuanced understanding of how AI can be leveraged to drive organizational excellence by integrating mass communication and HR functions. The book begins by introducing the concept of AI synergy and its benefits in the context of mass communication and HR. It then delves into the applications of AI in mass communication, including AI-powered content creation, social media management, and crisis communication. The book also examines the role of AI in HR, including AI-driven recruitment, employee engagement, and learning and development. A key focus of the book is on the collaboration between mass communication and HR, and how AI can facilitate this collaboration to drive organizational excellence. The book provides practical strategies and insights for organizations seeking to harness the power of AI to improve their mass communication and HR functions. Throughout the book, real-world examples and case studies are used to illustrate the successful implementation of AI in mass communication and HR. The book also explores the challenges and limitations of AI adoption and provides guidance on how to overcome these challenges. The target audience for this book includes professionals in mass communication and HR, as well as organizational leaders seeking to leverage AI to drive business success. The book is also relevant for academics and researchers interested in the applications of AI in business and management.
